For small and medium-sized enterprises and sole proprietors
Amazon US Sales Support
Market research × Product page optimization × Advertising management
For those who want to sell Japanese products on Amazon US.
Tracy's Trading provides comprehensive support, from US market and competitor research to product page optimization for Amazon US, keyword research, and advertising management.
When selling products in the United States, simply translating the Japanese product page into English is not enough.
It's necessary to design product pages and advertising strategies after understanding what US consumers prioritize, what keywords they use to search, and the price range and marketing strategies of competing products.
Do you have any of these problems?
We don't know if our products will sell on Amazon in the US.
I don't know how to create English product titles or bullet points.
I want to check competing products and price ranges on Amazon US.
I'm worried whether advertising will actually lead to increased sales.
I want to start a test sale with a small budget and without overextending myself.
I want to improve the product page for Amazon US.
What Tracy's Trading can support
1. 初期リサーチ・販売可能性の整理
First, we'll check the product category, competing products, price range, search keywords, and the selling points of the product page.
We'll organize the key points to check before selling, taking into account not only the overall trends in the US market, but also the types of products actually being sold on Amazon US.
2. 商品ページ最適化
On Amazon US, product titles, bullet points, descriptions, and image layouts significantly influence purchasing decisions.
Rather than simply providing a translation, we will refine the product page with language that is easily understood by American buyers and keywords that are likely to be searched for.
Examples of responses:
Product title improvement
Improvement of bullet points and product descriptions
Organizing search keywords
Proposal for product image composition
A compilation of frequently asked questions and points to note to reduce pre-purchase anxieties.
Clarifying the points of differentiation from competing products
3. Amazon US広告運用
After preparing the product page, we will manage Amazon US advertising as needed.
We start with a small budget for testing and then improve the strategy while monitoring the relationship between keywords, click-through rates, conversion rates, advertising costs, and sales.
Examples of responses:
Keyword Research
Advertising campaign design and redesign
Adjustment of bid amount
Check CTR, CVR, ROAS, and ACOS.
Product page improvement suggestions based on advertising results
4. Improvement Proposal Report
Advertising management and product page improvement are not one-time setups that end the process.
We review the figures on a monthly basis to identify which keywords are generating responses and where they are not leading to purchases.
Key indicators to check:
Number of views
Number of clicks
CTR
CPC
Number of orders
Sales
CVR
ACOS
ROAS
Based on the data, we will propose improvement measures that should be taken next.
We not only manage your ads, but we also improve your product pages.
Amazon ads may not lead to sales if the product page doesn't adequately convey the reason for purchasing the product.
Therefore, at Tracy's Trading, we consider not only ad settings, but also product pages, keywords, image composition, and differences from competitors, thinking about ad and page improvements together.
Consultation Process
inquiry
Product Information and Current Status Check
Organizing the issues
Proposed support services
Product page improvements and advertising campaigns begin.
Monthly report and improvement suggestions
FAQ
Q1. Can I consult with you even if I'm not yet selling on Amazon US? Yes, you can. We can support you with pre-sale products, including competitor research, keyword research, and product page structure review.
Q2. What is a starting advertising budget? While it depends on the product category and competitive landscape, it's possible to start with a small budget and test it out. Instead of forcing yourself to spend a large amount on advertising, we recommend starting by checking the response and making improvements as needed.
Q3. Can I also request English product page creation? Yes, we can help improve product titles, bullet points, and product descriptions. We will adjust the language and keywords to be easily understood by US buyers, as needed.
Q4. Is there a results guarantee? We do not offer a results guarantee. However, we will provide ongoing support to increase the likelihood of sales improvement through ad management, product page improvement, keyword optimization, and data analysis.
Q5. Can you also advise on FDA, customs, and tax matters? While we do not provide legal judgments or application assistance, we can support you in organizing the issues you should check before selling on Amazon US. For example, we can organize information such as raw materials, ingredient lists, packaging labels, country of manufacture, intended use, HS code candidates, and planned sales categories, and compile it in a format that is easy to consult with customs brokers, FDA-related consultants, tax accountants, and Amazon support. If final decisions or applications are required, we recommend consulting with a specialist.
For those who want to sell Japanese products on Amazon US
We want to check if it's suitable for the American market.
I want to prepare the product page for Amazon US.
I want to improve everything, including advertising operations.
If that applies to you, please first contact us to discuss your current products and sales situation.