Overseas sales and export support
For small and medium-sized manufacturers
Market research × Sales channel organization × Pre-export issue analysis
For those who want to deliver Japanese products to customers overseas.
Tracy's Trading provides overseas sales and export support to small and medium-sized manufacturers and sole proprietors who want to sell tea, food products, health foods, general merchandise, and local products overseas.
From market research and organizing sales channels to product promotion in English and pre-export checks, we'll guide you through every essential point you need to know before starting overseas sales.
"I want to know the potential for selling it overseas."
"I want to know which country and sales method I should start with."
"We want to prepare our product pages and materials in English."
For those like you, we'll support you in taking a manageable first step towards overseas expansion.
Do you have any of these problems?
We don't know if our products will sell overseas.
I don't know which country or market to start researching from.
I want to check competing products and price ranges for overseas markets.
I don't know how to create product descriptions and appeals in English.
I'm worried about things I need to check before exporting, such as food labeling, ingredients, customs clearance, and FDA approval.
I'm unsure which sales method is best: Amazon, cross-border e-commerce, wholesale, etc.
I want to start a test sale with a small, manageable amount of money.
I want to prepare product pages and sales materials for overseas markets.
When selling overseas, it's crucial to organize things before you start selling.
海外販売では、商品そのものの魅力だけでなく、販売する国、販売チャネル、価格帯、競合商品、規制、表示、物流、訴求方法など、確認すべき点が多くあります。
特に食品・健康食品・お茶・地域産品などは、品質やストーリーが魅力であっても、海外のお客様に伝わる形に整理されていなければ、販売につながりにくい場合があります。
大切なのは、最初から大きな費用をかけることではありません。
まずは、
「どの市場に可能性がありそうか」
「どの販売方法が現実的か」
「販売前に何を確認すべきか」
「商品の価値をどのように伝えるべきか」を整理することです。
Tracy’s Tradingでは、海外販売の第一歩として、商品・市場・競合・販売チャネル・輸出前の確認事項を整理し、無理のない形で次の一歩を考えるサポートを行います。
What Tracy's Trading can support
1
Initial assessment of overseas sales possibilities
First, we'll review the product's features, price range, target market, desired sales countries, competing products, and potential sales channels.
In addition to taking a broad view of the overseas market as a whole, we clarify the points that need to be addressed before launching a product by examining similar products actually being sold and what kind of value buyers are looking for.
Examples of responses:
Organize product categories; confirm target audience; identify overseas markets and competing products; confirm price range; organize potential sales channels; identify pre-sales challenges.
2
Overseas Market and Competitor Research
When selling overseas, it's crucial to understand how your products will be compared to competitors.
By reviewing factors such as price, volume, packaging, selling points, reviews, keywords, and sales page structure, you can more easily identify the strengths and areas for improvement of your own products.
Examples of responses:
Competitor research on overseas e-commerce sites: Checking price range, volume, and set contents; reviewing the appealing content of product pages; organizing needs revealed from review content; checking search keywords; and identifying points of differentiation.
3
Product appeal and page improvement for overseas markets
When selling Japanese products overseas, simply translating Japanese into English is not enough.
You need to consider what overseas customers value, what concerns they have, and what words and images will best convey the value of your product, when refining your product descriptions and page layout.
Examples of responses:
Organizing English product titles and descriptions; articulating product strengths and features; organizing explanations to reduce pre-purchase anxiety; proposing product image layouts; organizing points of differentiation from competitors; organizing FAQs and points of caution for overseas markets.
4
Streamlining sales channels
There isn't just one way to sell overseas.
The most suitable method varies depending on the product, budget, and organizational structure, including overseas e-commerce platforms like Amazon, cross-border e-commerce, your own e-commerce site, wholesale sales, trade shows, and developing distributors.
At Tracy's Trading, instead of immediately deciding on a single sales method, we work together to determine which sales channel is most realistic to start with, while reviewing the product's characteristics and current situation.
Examples of responses:
Considering overseas e-commerce sales; considering cross-border e-commerce and proprietary e-commerce; clarifying the possibilities of wholesale and agency sales; organizing preparations for trade shows and business negotiations; clarifying the direction of small-scale test sales; clarifying the advantages and disadvantages of each sales channel.
5
Key points to check before exporting
When selling overseas, there are things you need to check before exporting, not just the product page and advertisements.
Especially for food products, health foods, tea, cosmetics, and general merchandise, it is important to organize information such as ingredients, labeling, intended use, regulations in the country of sale, customs procedures, HS codes, and packaging labeling in advance.
Tracy's Trading does not provide legal judgments or application assistance, but we do offer support in compiling necessary information in advance to make it easier to consult with experts and relevant organizations.
Examples of responses:
Organization of product information; organization of raw materials and ingredient information; organization of items to check on packaging; organization of uses and sales categories.
Preparing to verify HS code candidates: Organizing questions to ask customs brokers and experts.
Organization of issues requiring expert review, such as FDA, food labeling, and taxation.
If final decisions or applications are required, we recommend consulting with a specialist such as a customs broker, administrative scrivener, FDA-related consultant, or tax accountant.
To tea and food manufacturers
Japanese tea, matcha, health teas, regional foods, and products made from natural ingredients may be appealing to overseas customers.
On the other hand, when selling overseas, simply stating that a product is "high quality" or "made in Japan" may not be enough to convey its message.
It is necessary to clearly communicate to overseas customers the origin, production method, taste, how to drink it, how to use it, safe ingredients, cultural background, and how to incorporate it into daily life.
At Tracy's Trading, we help you organize the value of your products, find points of contact that overlap with the needs of overseas customers, and reflect that in your product pages, descriptions, image layouts, and sales channels.
Consultation Process
1. Contact Us
First, please tell us about any concerns you have regarding your current products or overseas sales.
2. Check product information and current status
We will review product categories, sales status, desired sales countries, and current challenges.
3. Initial organization
We will now review the key points that need to be addressed, such as the market, competitors, sales channels, and pre-export checks.
4. Proposed support services
We offer support services as needed, including market research, product page improvement, sales channel optimization, and preparation for selling on Amazon US.
5. Start of support
Based on the agreed-upon scope, we will proceed with research, document creation, page improvement, and sales preparation.
Japanese products,
For those who want to deliver to overseas customers
You don't need to start selling overseas on a large scale right away.
First, it's important to clarify what potential your product has, what sales methods are realistic, and what needs to be checked before launching.
If you're looking to sell Japanese products such as tea, food, health foods, general merchandise, or local products overseas, please contact us first to discuss your current products and challenges.